NEW DELHI: Nokia on Wednesday launched its much-awaited cameraphone 808 Pureview in India. It will be sold at a Best Buy price of Rs 33,899.
Nokia has a tie-up with Dolby Laboratories that has helped it introduce a rich cinematic sound output in 808 Pureview which features both Dolby Digital Plus and Dolby Headphones technology. In addition, Nokia is bundling a Dolby Headphone with Pureview 808.
Besides, Pureview has two microphones that capture a near perfect sound recording to make the videos with rich CD-like audio recording enabled by Nokia Rich Recording, earlier only possible with external microphones.
Above all, its new pixel oversampling technology, superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 Pureview promises the users to capture high-quality images in any conditions. Pureview also has full HD 1080p video recording and playback with 4X lossless zoom.
Significantly, a software upgrade promised by Nokia with the latest Belle feature pack software upgrade for its other smartphones will add cinematic 5.1 Dolby surround sound for better music and movies experience to handsets like Nokia 700, 701 and Nokia 603.
With Dolby technologies in its smartphones, Nokia claims to turn them into devices which can deliver high-definition (HD) content with Dolby Digital Plus 5.1-channel surround sound to HDTVs, audio/video receivers, and home theater systems.
Pureview 808 comes in only black and white colours and will be available across Nokia retail outlets starting Thursday with an MRP of Rs 34,999. It is powered by a single core 1.3Ghz microprocessor which seems inadequate but according to Nokia, the phone has another processor dedicated to the camera function, thus ensuring a reasonably good performance. It has a 16GB internal storage, expendable up to 32GB with a microSD card. The RAM seems rather low at 512MB.Speaking at the launch, Vipul Mehrotra, director and head of smart devices, Nokia India said, "Nokia has always been known for its imaging legacy. What started off with a simple objective to create the most advanced imaging device, the Nokia 808 Pureview has evolved into something extremely revolutionary.
PTI adds: Mehrotra, however, clarified that the handset would not compete with cameras per se. "We are not looking at competing with cameras. Users can do other things with Pureview 808 apart from just clicking pictures," he said.
Asked if one would see the Pureview technology coming to its other handsets, Mehrotra said, "We would like to introduce this technology across our lines of products."
"Nokia is a full line player with focus across product lines. Our aim is to bring innovation at every price point, be it the Asha series or the Lumia devices. We would look at taking the Pureview technology, which has taken five years to develop, across categories," he added.
Priced at Rs 33,899 MRP, the phone is also placed cheaper than Samsung's SIII (Rs 43,180) and HTC One (42,999).
Till now, Nokia was offering 12MP as the highest available capacity for cameras with its N8. It offers low-cost phones, especially under its Asha series, while its high-end smartphones include the Windows-powered Lumia series.
Nokia has struggled in the past in the smartphone segment with Korean giant Samsung and Apple grabbing major share of the global pie. It is betting big on its tie-up with Microsoft (to bring Windows operating system to mobile phones) and Pureview 808 to help it reclaim its numero uno spot.
As per a Gartner study, Samsung topped mobile phone sales (with 86.6 million units) in the January-March 2012 quarter, dethroning Nokia which could sell only 83.2 million units.
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